In the digital environment, as in real life, people are not always who they say they are. From “trolling” on dating apps to scams via social media with fake automated messages, one thing is certain: regardless of where you are online, you need to be careful.
In order to help its customers avoid falling into traps and scams, MobiUp created the Authenticator tool, a digital identity that allows you to verify the authenticity of a product or social media account, ensuring protection for brands, manufacturers, customers of counterfeit products, and even digital influencers.
Application for Digital Influencers
For digital influencers, the Authenticator is like a verification seal made possible by the security of smart contracts and the technology of digital collectibles. Common digital collectibles can be shared, bought, and sold.
One point that differentiates this system from NFTs, for example, is the fact that the Authenticator is non-transferable, which guarantees more protection and legitimacy. In this way, the follower can identify the veracity by the verification seal on the profile sought, which signals that the account is a digital collectible.
To do this, the account owner must send the requested data and wait for verification by the Authenticator. After passing this verification step will be recorded on the blockchain, and a SoulBond NFT will be sent to your wallet.
Another point that guarantees its security is that it cannot be transferred to contacts not connected to your wallet.
Furthermore, blockchain tracking enables transparency and reliability and allows the implemented processes to be fully auditable, enabling the reduction of fraud through social networks.
Extended version
Through an extended and customized version, the solution allows the traceability of products, from production to the final consumer, through NFC reader devices, the famous technology for wireless data exchange by approximation between two devices, and RFID programmable, like those state-of-the-art, low-cost automatic gate tags.
The solution was built on the Hathor blockchain with IoT (Internet of Things) devices developed by Mobiup in partnership with SB Components from England.
As it is a very flexible solution, the tool has additional facilities to meet specific requirements of industries in different segments, such as application in fishing areas, transport of perishable products, recycling programs or solid waste disposal, infection control programs, hospitals, and many others.
Another interesting point is that, when implemented with other applications, such as cashback and loyalty programs, it is possible to guarantee greater interaction between brands and consumers, for example.
